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Click on the page below to enlarge...
then you might actually be able to read it.

trippy website

If you've got some time to kill ('cause we've got tons) check out a playful website called Neave. Choose the "audio/visual" option and start clapping, tapping & humming. It's wild. But beware of the "strobe" option. It blinded us for longer than appreciated!

just in

The official N.E.R.D. video 'Everyone Nose' directed by T.A.G.

"go call everyone, mommy!"

This from the mouth of Gage just moments ago as he swam the short length of the pool with NO GOGGLES. I yelled something back about writing a blog instead. That seemed to satisfy him for the moment but I'm quite certain that he will anxiously wake me before sunrise tomorrow with, "what's a blog, mommy?"

zoo memorabilia

I figured that since we spent a relative fortune on these during our last two visits they should be shared...

siblings without rivalry

Nope, I haven't completed the book that I talked about here.
Not even close.
I did, however, witness this today at the San Francisco Zoo...
The act was completely void of adult suggestion or participation. It was beautiful and it was rare and it is now archived on blogger for all time. I will refer to it frequently for support when they joyously beat the crap out of each other.

happy mother's day

and thank you to my extraordinary family for all the love, attention and presents...even more than usual!

we got the beat

Please join the family, and Phil Collins, for a quiet little lunch at the Hard Rock Cafe, San Francisco:

royalty at the one show

Chief, King stand out at One Show

Two icons win big.

Published: May 8, 2008

The King made a special appearance at the One Show last night in New York, but even BK brand royalty couldn't stand up to Master Chief as McCann Worldgroup & T.A.G.'s "Believe" campaign for Halo 3, continued its dominance of the festival circuit, snagging four Gold Pencils and a Best in Show nod.

The King, One Club CEO Mary Warlick and former McKinney ECD David Baldwin

His Whopperness accepted an award for Client of the Year, with the BK brand scooping two Golds and a Silver for "Whopper Freakout" work on Wednesday; that the brand should be honored so highly would suggest it'll rake in more trophies at Friday's Interactive installment.

View a PDF of all the winners at the One Club's site.

best of show

Halo 3 Tops One Show

"'Believe' catapulted Halo 3 from an ordinary video game into a worldwide phenomenon"

May 8, 2008

-By Eleftheria Parpis

Halo 3 continues its winning ways.

NEW YORK McCann Worldgroup and T.A.G. in San Francisco continued their winning streak last night, snagging best of show honors at The One Show for the "Believe" campaign on behalf of Microsoft's Halo 3. That prize follows the effort winning top honors at both the International Andy Awards and the Art Director Club Show last week.

"The 'Believe' campaign catapulted Halo 3 from an ordinary video game into a worldwide phenomenon due to its ability to build an emotional rapport with the audience," said Mary Warlick, CEO of The One Club. "The innovative stream of interactive TV, Web and cinema advertisements was an inspired approach that successfully attracted an audience beyond the typical gamer."

Burger King was named Client of the Year, in part for two campaigns by Crispin Porter + Bogusky, "WhopperFreakout," which featured the candid reactions of consumers when they learn that the chain has discontinued its signature sandwich, and a cross-promotion with The Simpsons Movie, which included TV spots and a Web site that allowed fans to turn their own photos into Simpsons characters.

The top winners at this year's show included TBWA Worldwide (2 Gold, 6 Silver, 4 Bronze), BBDO New York, (5 Gold, 2 Silver, 2 Bronze), Saatchi & Saatchi, (4 Gold, 2 Silver, 1 Bronze), Ogilvy & Mather (1 Gold, 2 Silver, 3 Bronze), Leo Burnett (4 Silver, 1 Bronze), McCann Worldwide (4 Gold, 1 Bronze), Crispin Porter + Bogusky (2 Gold, 1 Silver, 1 Bronze), Jung Von Matt (1 Gold, 2 Silver, 1 Bronze) and Wieden + Kennedy (3 Silver, 1 Bronze).

A complete list of winners can be found at www.oneclub.org.

baby earth

If I were having another baby (no, I'm most definitely not expecting) I'd shop here. Baby-Wise has just changed their name to Baby Earth and they're going green.

I'm also partial to these folks because their customer service rocks. I tried to return a night light that I wasn't satisfied with about six months ago. They immediately refunded my money but didn't even want the night light back. How often does that happen to you?

all I need

Is a new video that raises awareness of human trafficking and exploitation by Radiohead.
Here's the link to the video on YouTube.
For more information see www.mtvexit.org

the perks of evolution

This is my beautiful family at the zoo today:


This is what they are watching:


Can't quite make it out on the bad phone photo through the chain fence?
It's two black monkeys and one of them is picking bugs out of the other's butt. Now that's an education you just can't get at pre-school.

achhhuuu!

Don't forget to stop and smell the flowers.
(Even if they make you sneeze)

a hip-hop gymnast

Gage was one of five kids invited by The Little Gym, our gymnastics & karate studio, to participate in an exhibition at the Sausalito Spring Faire. There was little pause when Gage was asked whether or not he would like to perform on stage. He was, however, slightly disappointed when he found out that he would not be asked to sing.

It was a magnificent, sunny day and we were pleasantly surprised to learn that the group performing before The Little Gym was a teenage hip-hop class from Roco Dance Studio. At the end of their impressive routine they invited the kids up to dance with them. Gage would now like to add dance lessons to the two dozen activities we participate in weekly.

Fully amped from the dance lesson, and still popping a grooving on stage, Gage and friends delivered a stellar performance. A brief photo recap follows...

Zuzu gets the best seat in the house:


A hip-hop lesson:


Pretending to be silly birds as they warm up:


A cartwheel (or something close):

pretty dresses

Tutti Bella has an overwhelmingly large selection of ridiculously priced boutique clothes. I am quite certain, however, that these lovelies would all pass the Zuzu "pretty" test if I gave into temptation.

party in a box

Darling little company I found on Cool Mom Picks today. It's called Just Add Cake and they have a very classy selection of theme based parties in a box. Loving the fairy princess package for Zuzu's #2.

ewwwwww

Do I really have two children that like bugs and how can I make it stop?

"wow I wish I'd done that!"

New York, NY – May 1, 2008 – The Art Directors Club today announces the top winners in the categories of Advertising and Design - including Interactive Media - for its 87th Annual Awards. The Art Directors Club is the first creative collective of its kind. Global membership spans the disciplines of design, advertising and visual communications.

Big Winner

Microsoft’s XBOX Halo 3 swept the Advertising channel with work from McCann Worldgroup San Francisco, T.A.G., AKQA and Stimmung with a total of 5 Gold Cubes, 1 Silver Cube and 2 Distinctive Merit certificates.

They earned Gold Cubes for:
- Broadcast/Product Service Promotion/Art Direction:
Microsoft XBOX Halo3, Diorama, McCann Worldgroup San Francisco & T.A.G
- Broadcast/Online Commercial Webisode:
Microsoft XBOX, The Making of John 117, McCann Worldgroup San Francisco & T.A.G
- Broadcast/Online Commercial Webisode:
Microsoft XBOX, Ammo, Enemy Weapon and Hunted; McCann Worldgroup San Francisco & T.A.G.
- Integrated Advertising:
Microsoft XBOX Halo 3, Believe, McCann Worldgroup San Francisco, T.A.G. & AKQA
- Broadcast/Craft/Art Direction:
Microsoft XBOX Halo 3, Diorama, McCann Worldgroup San Francisco & T.A.G

Silver for:
- Broadcast/Craft/Direction:
Microsoft XBOX Halo 3, Diorama, McCann Worldgroup San Francisco & T.A.G

Distinctive Merits for:
- Broadcast/Music/Sound Design:
Microsoft XBOX Halo 3, Believe, McCann Worldgroup San Francisco, T.A.G. & AKQA
- Interactive/Microsite:
Microsoft XBOX Halo 3, Believe, McCann Worldgroup San Francisco, T.A.G. & AKQA

“I haven’t seen many shows where one campaign galvanized the jury like Halo 3 did for this one. From concept to multi-layered execution, it was in a class of its own. The painstaking attention to detail, the incredible imagination at play and innovative channels used to bring it to life were fully appreciated. The biggest question for the jury was how to properly recognize its excellence. As the ADC did not have a “Best of Show”; the next best thing seemed to be multiple cubes and this acknowledgement that one of the toughest, most accomplished juries anywhere said collectively, ‘Wow I wish I’d done that!’.” said Nancy Vonk.

Believe

McCann, T.A.G. Win Grandy Award
BBDO, Burnett, Saatchi, TBWA are top agency winners
-By Adweek Staff



Halo 3 won big at the Andy Awards.

NEW YORK The Advertising Club's 2008 International Andy Awards today presented its best-in-show Grandy Award to McCann Worldgroup and T.A.G., both San Francisco, for the integrated Halo 3 "Believe" campaign in the toys, games and sports category.

The creative team winning the Grandy consists of creative directors Scott Duchon, Geoff Edwards and John Patroulis; strategy director Mike Harris; art directors Nate Able, Tim Stier, Ben Wolan and Nathalie Turton; and copywriters Mat Bunnell, Rick Herrera and Danielle Emery.

McCann San Francisco also received the Yahoo! Big Idea Chair, in its fifth year at the Andy Awards, for its Halo 3 creative work.

According to Mark Waites, honorary chairman of the International Andy Awards and founding partner and creative director of Mother, London, "We're seeing an intensifying global influence in the Andys this year with a strong showing of winners throughout international agency networks. In addition, conducting final judging in Sydney created a terrific bond for those of us in U.S. and U.K. agency worlds, underscoring the enormous talent and resources available to everyone in the global creative community."

He noted that the work continues to reflect a departure from traditional approaches and media, showing greater emphasis on integrated programs with a prominent digital component. "It's getting increasingly difficult to believe that a standalone TV spot is going to have any real impact these days," he said. "There has to be other elements to a successful campaign."

The 44th annual show was held tonight at Skylight Studios in New York.