royalty at the one show

Chief, King stand out at One Show

Two icons win big.

Published: May 8, 2008

The King made a special appearance at the One Show last night in New York, but even BK brand royalty couldn't stand up to Master Chief as McCann Worldgroup & T.A.G.'s "Believe" campaign for Halo 3, continued its dominance of the festival circuit, snagging four Gold Pencils and a Best in Show nod.

The King, One Club CEO Mary Warlick and former McKinney ECD David Baldwin

His Whopperness accepted an award for Client of the Year, with the BK brand scooping two Golds and a Silver for "Whopper Freakout" work on Wednesday; that the brand should be honored so highly would suggest it'll rake in more trophies at Friday's Interactive installment.

View a PDF of all the winners at the One Club's site.