Believe

McCann, T.A.G. Win Grandy Award
BBDO, Burnett, Saatchi, TBWA are top agency winners
-By Adweek Staff



Halo 3 won big at the Andy Awards.

NEW YORK The Advertising Club's 2008 International Andy Awards today presented its best-in-show Grandy Award to McCann Worldgroup and T.A.G., both San Francisco, for the integrated Halo 3 "Believe" campaign in the toys, games and sports category.

The creative team winning the Grandy consists of creative directors Scott Duchon, Geoff Edwards and John Patroulis; strategy director Mike Harris; art directors Nate Able, Tim Stier, Ben Wolan and Nathalie Turton; and copywriters Mat Bunnell, Rick Herrera and Danielle Emery.

McCann San Francisco also received the Yahoo! Big Idea Chair, in its fifth year at the Andy Awards, for its Halo 3 creative work.

According to Mark Waites, honorary chairman of the International Andy Awards and founding partner and creative director of Mother, London, "We're seeing an intensifying global influence in the Andys this year with a strong showing of winners throughout international agency networks. In addition, conducting final judging in Sydney created a terrific bond for those of us in U.S. and U.K. agency worlds, underscoring the enormous talent and resources available to everyone in the global creative community."

He noted that the work continues to reflect a departure from traditional approaches and media, showing greater emphasis on integrated programs with a prominent digital component. "It's getting increasingly difficult to believe that a standalone TV spot is going to have any real impact these days," he said. "There has to be other elements to a successful campaign."

The 44th annual show was held tonight at Skylight Studios in New York.